Aritzia
Aritzia Soho
challenge:
Aritzia needed an online experience to promote the grand opening of their Soho, New York retail store.
solution:
We designed and developed a unique experience encompassing a microsite, mobile and facebook tab that allowed customers to directly connect to the upcoming Soho launch. To promote the new store, located on the corner of Broadway and Spring, Aritzia put up hoarding that would direct people to the aritzia.com/soho website, encouraging them to get more information. The mobile landing page, optimized for iPhone and Blackberry devices, allowed mobile users to instantly access content. Also, using advanced javascript we were able to build a unique interactive experience, without the use of Flash, that perfectly complimented the design of the new store.
Check it out!!
Platform: Blackberry, iPhone, Joomla CMS
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