Electronic Arts
FIFA Street Cover Reveal
We worked together with EA SPORTS to develop a concept that would create buzz for the introduction of the new player on the cover of FIFA STreet. We built a highly-engaging Facebook landing page that houses an image of the cover for the upcoming video game.
The image of the cover was updated every 12 hours, until a final, full, clean reveal of the cover was revealed on November 24th. The premise of the promotion asks fans to decipher the pixilated image and place their bet as to which player is being featured.
Type: Social Media
Platform: Facebook
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