Converse In Their Chucks 360°

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Converse came to Idea Rebel asking for help to promote their new global campaign, “Made By You.” The goal was to create an app that celebrates creativity and features interviews with four notable Chuck Taylor fans. As app specialists we were excited to create a one of a kind interactive experience.

Utilizing mobile technology, the app features a unique 3D world in which the user is able to explore the environment by simply moving their phone around in their hands. There is also the opportunity to use cardboard goggles to create a truly immersive virtual reality experience. The app features interactive stories with four different celebrities featuring; actress Joanna DeLane, musician King Tuff, journalist Thomas Midlane, and artist Ron English.

With the app Converse has been able to showcase the creativity that their fans have been expressing through their Chuck Taylors for nearly 100 years.

Press:
VRScout
AD Age