From the outset, Quiksilver and Idea Rebel were a match made in heaven – their mandate fit perfectly with the watersports loving crew here at IR. With conversion in mind, we started by mapping the customer’s path, and designing solutions around common drop-off spots.

Quiksilver Logo
Design for Quiksilver

The Idea

Using both data and design-driven conversion, we created an HTML5 choose your own adventure experience that optimized the homepage, product descriptions and blog articles to match users to style, and drive visitors through the purchase funnel. Ultimately, the simplicity and ease of the shopping experience was a perfect match for the easy-going attitude of the brand.

Holiday Style Guide


Click to Play


The result were astronomical! On launch, we achieved a 1.5% visitor-to-purchase rate, with an increase of 3% over the following year.