Roots was seeking a partner to develop best-in-class UI and UX for Roots.com. The goal? To engage and entertain while delivering bleeding edge ecommerce functionality as well as corporate and brand communications.
Static ecommerce would simply not suffice, so we developed Roots.com to adapt content uniquely for each user. We all have different taste in clothing, and we all deserve a custom experience, tailored to our tastes.
The intelligent search box ensures that a customer with a particular product in mind can find that item faster and easier than before by adding in features such as autocomplete and category based results and including relevant products if a search yields nothing.