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BMW wanted to demonstrate the innovative technologies behind their vehicles, and needed a digital experience to match. Idea Rebel took on the challenge, working with Tool of North America to create a mobile application that took immersive experience to a whole new level.
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[project-idea align=’right’ text_align=”right” post_slug=’bmw’ img_wide=’http://staging.idearebel.com/ir_website_16/web/app/uploads/2016/02/BMW_iPhone_Widescreen.png’ img_desk=’http://staging.idearebel.com/ir_website_16/web/app/uploads/2016/02/BMW_iPhone_Desktop.png’ img_tab=’http://staging.idearebel.com/ir_website_16/web/app/uploads/2016/02/BMW_iPhone_Tablet.png’ img_mob=’http://staging.idearebel.com/ir_website_16/web/app/uploads/2016/02/BMW_iPhone_Mobile.png’]
Utilizing 360° video footage connected to the phone accelerometer, we provided users with a completely mobile driving experience, giving them the ability to move the phone in their own physical space to experience different areas of the footage. This innovative viewing technology was coupled with a realistic soundscape, providing users with the feeling of being in the driver’s seat of their own BMW i3 electric car.
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[embed-ir-video title=”Case Study” subtitle=”Click to Play” thumb_url=”http://staging.idearebel.com/ir_website_16/web/app/uploads/2016/12/BMW_CaseStudyVideoStill_Widescreen-2.jpg” video_url=”http://staging.idearebel.com/ir_website_16/web/app/uploads/2016/02/Infiniti_PenciltoMetailVideo.mp4″]
[project-result align=’left’ post_slug=’bmw’ award=498 text_size=”col-md-7″]
The award-winning first-of-its-kind app performed over one hundred thousand virtual test drives, ultimately directing users to book a physical test drive with their local BMW dealer. The app and story were a hit, and the car made a global first impression.
[ir-button class=”ir-app-store ir-fixed-width-button” title=”DOWNLOAD ON APP STORE” color=”black” href=”https://itunes.apple.com/us/app/bmw-i3-become-electric-360/id696274654?mt=8″]
[ir-button class=”ir-app-store ir-fixed-width-button” title=”DOWNLOAD ON GOOGLE PLAY” color=”black” href=”https://play.google.com/store/apps/details?id=com.bmw.bmwi3&hl=en”]
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