[project-background align=’left’ post_slug=’rogers’ img_wide=’http://staging.idearebel.com/ir_website_16/web/app/uploads/2016/05/Rogers_TVDigital_Widescreen.gif’ img_tab=’http://staging.idearebel.com/ir_website_16/web/app/uploads/2016/05/Rogers_TVDigital_Tablet.gif’ img_mob=’http://staging.idearebel.com/ir_website_16/web/app/uploads/2016/05/Rogers_TVDigital_Mobile.gif’]
When Canadian media giant Rogers Media took over the Hockey Night in Canada brand, they wanted to build a fantasy hockey experience that was accessible and available to hardcore hockey fanatics and newbies alike.
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We innovated and produced a simple, logical, low-investment fantasy sports game that let hockey viewers from coast to coast play simply and easily – all they had to do was pick a single player from each of nine NHL pairings every week for a chance to win one of two brand new Kia cars. With a single sign-in and simple tie-breaker, Hockey Night in Canada Pick’n Play was an easy, efficient and exciting solution.
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Pick’n Play got off to a great start, and became the breakout hit of the 2014-2015 Hockey Night in Canada season.
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Rogers Pick ’n Play
