Web and mobile applications are an increasingly ubiquitous part of our culture. In fact, 87% of users age 18-34 claim to have never been separated from their mobile device – evidence that this channel poses an enormous opportunity to connect users with people, products and brands.
In 2020… There will be a widespread belief that the World Wide Web is less important and useful than in the past and apps are the dominant factor in people’s lives.
PewResearch Internet Project
Millennials are surprisingly eager to connect with brands. As ComScore reports indicate, 73% of smartphone users have at least one branded app on their phone, while 37% have at least 6 retail apps on their device. Considering that over 75 billion apps were downloaded in 2015, the scale of the opportunity becomes even more apparent. Of course, getting on the device is only the first challenge – branded apps must provide entertainment, value, personalization and convenience.
The Idea Rebel team has years of experience creating native and web apps for our clients. Dunkin’ Donuts, BMW and WIIVV have benefitted greatly from IR’s expertise, using apps to extend their digital reach and grow their client base.