Background

Collaboratively, Hyundai Canada and Idea Rebel developed an idea to support Hyundai sales staff – an app that would showcase the features of their product family and  identify the brand’s advantages over any competitor vehicle on the market, for real-time comparison shopping.

The Idea

Everyone appreciates the cultural aversion to the car purchasing experience. The Hyundai Dealers App is an advanced comparison centre resource that adds trust and transparency to a historically challenging interaction. Built as a sales tool for Hyundai dealers, this native Android application facilitates shared-screen dialogue to discover model lineups, discuss pricing and features, and review financing and promotional options. The most impressive feature, however, is the comparison tool that pulls the most up-to-date information from the JATO API to provide a comparison between any Hyundai model and any comparable competitor model on the market.

Results

The Hyundai Dealers App has improved the ease of providing correct, up-to-date information for dealers, and enhanced the overall experience of buying a Hyundai. The program has been rolled out 40 pilot dealerships with plans for applying that learning to V2, and implementing nationwide with an improved feature set.