Background

When the NBA called for a Digital Agency to create and manage their Fan Engagements with captivating, data driven experiences, throughout the basketball season,  we answered!

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The Idea

Idea Rebel designed a custom model for the NBA that would allow the agency and the league to collaborate and execute on Fan Engagement campaigns across the country.

Throughout the season we engaged with the NBA with following flow for each campaign.

  • Ideation
  • Partner / Sponsor Integration
  • Planning
  • Execution
  • Management
  • Analysis
  • Re-targeting

This was managed by our global services team to ensure effective and timely deliverables.

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Results

We successfully deployed digital campaigns all season long. We engaged with fans, captured data, and most importantly, built a strong connection between the brand and its fans.

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