Digital Brand Experiences
When 7-Eleven asked us to refresh their Canadian digital brand experience, our eyes lit up like a kid with her first Slurpee. Behind the Big Gulps and Big Bite hot dogs was a seasoned team of marketing professionals who were counting on us to move the needle forward by delivering experiences that were as cool as their ability to meet aggressive ROI targets.
Guided by our goal of impacting conversion, we built a commerce-driven strategy that personalized 7eleven.ca with thoughtful tweaks to layout and creative. Colourful and playful, each detail of this dynamic, customized experience was scrutinized and measured like any other world-class digital property.
Squeezing the most out of 7eleven.ca required expertise in all facets of digital. We succeeded in connecting consumers with the iconic brand by understanding how and why they interact with the company’s Canadian web property, presenting the value proposition in a manner that users found relevant and engaging. The results were immediate and revenue began to climb sharply, spurring a redesign of slurpee.ca as an eye-popping experience skewed towards younger target segments.